Sharing how we can communicate our science effectively, whether in posters, papers or on social media!
Share
SciCom – Become A Master At Giving Short Talks
Published 6 months ago • 3 min read
How To Give Short Talks
Hi Reader, last week, I came across a LinkedIn post claiming that you cannot present your research project in just 5 minutes.
While a lot of people agreed, and I wondered… Why not?
Summarizing your work is the key to giving short presentations.
To my mind, the key to mastering this skill lies in understanding that you need to find your through line.
So, let’s figure out how you can master short elevator pitches.
Why Does It Matter?
During more formal science slams or retreats, you will often be asked to give a short outline of your work.
Moreover, the most common question at any poster session is: “Tell us about your work.”
During these presentations, you have one main message and want to provide your audience with a sense of flow that takes them from what they know to the conclusion of your main message. Once they’re interested in the outcome, giving them more background allows them to understand why you chose your methods, which led to your results, which in turn led you to draw a certain set of conclusions. Again, you don't mention every data point but the message that combines all of those.
And again, the judges typically have no more than 3–5 minutes per poster.
Typical advice is to break down your answer into separate pieces:
What is the problem or scientific question I am working on?
What has been done?
What do my results mean / why are they important?
What is missing?
This is a good idea, since most (senior) people expect you to follow the typical paper structure.
But how do you fit your entire project into that?
The Key to Summarization
In my opinion, brevity comes from knowing the key point you want to communicate.
If you want to master this, read Made to Stick: Why Some Ideas Survive and Others Die by brothers Chip and Dan Heath — this book is pure gold.
Then, practice. With experience, you’ll develop an intuition for what to say and what to leave out.
However, I can imagine you would appreciate some advice you can put into action right away. So, let me give you some easily applicable insights:
It’s All About Relevance
You start by identifying what is relevant to deliver your core message.
The issue is that many are anxious about leaving something out and their talk ends up sounding more like reading a list than giving a presentation.
Once you know what your takeaway message should be, it becomes more about deciding what not to say than about finding what fits best. Being anxious about forgetting something or about not reaching every single person who might see your presentation is an almost failsafe way to crowd your talk with unclear and loosely connected ideas.
Since you have little time but a lot you could say, you must find the core.
If your goal is to get cited, what data would people need to see?
If you’re doing broad science communication, what results are most exciting and engaging?
If you want to draw attention, what is most surprising?
You can then refine your answer by asking yourself what you want your audience to remember.
Going Step by Step
Once you have this, you can start fleshing out the sections (Background, Methods, Results, Discussion, etc.) with concrete points.
For each, you can trim further by considering:
What your listeners already know (and can be skipped or summarized quickly), and
what is important versus what is merely interesting.
You have to remember that your audience will include many listeners who are used to a very stereotypical way of presenting data. During poster presentations, you’ll also have multiple judges who may have been given a certain “evaluation sheet.” Here are some example criteria you can read about to find out what you might want to tailor your presentation to.
Start by writing out everything you think is important - then edit it again and again (that’s how I find the emotional strength to delete so many things I want to say).
Guide Your Listener
From the very first word, you must actively guide your audience’s attention.
This is important because it ensures that they absorb all the key points, preventing them from getting lost - especially since what you say will be very information-dense.
My tip: start with something they already know, and then quickly give them a curiosity hook - a glimpse of your conclusion.
Then, if you have a poster or data on a slide, that means showing them where to look and what to notice.
A really nice design, but you’ve got to lead your viewers through what they should look at and when. We might argue that the poster is too full – but it looks really beautiful, and you have to remember that the judges almost always see full posters, so there you shouldn’t get minus points. With a good presentation, you have certainly good chances to win. An additional tip: Also emphasize those parts of your graphs or results that might otherwise be unclear to someone outside your field.
Summarizing This Lesson
You must decide what is relevant (i.e., essential, important) for your specific target audience; at every level:
• The overall message of your presentation • Each section (Background, Methods, Results...) • Each figure or visual
And once you’ve practiced this, you’ll start doing it automatically with each sentence too.
Eventually, you’ll be able to stay concise while still leading your audience’s attention effectively - because attention follows relevance.
What's a Society Journal? Hi Reader, let’s talk about something that has been essential to the development of the scientific system. They published the first scientific journal ever (despite it being far different from what we call a journal today). I am sure many scientists have even published in “them” without realizing it - I am referring to Society Journals. I bring this up because they might represent one of the best antidotes to predatory publishing and the larger issue of publication...
What's the Right Journal? Hi Reader, where do you normally publish your papers? But why exactly there? It remains one of the most important decisions for your career. If you’re unsure where to publish or if you’re considering switching journals, how do you find a good fit? Here is a pragmatic 7-step framework that should help you make a decision: Step 0 – Build an Initial List First, create a list of potential journals. While several will be top of mind, consider including those that you...
What Makes a Journal? Hi Reader, how many active, peer-reviewed academic journals exist today? There are 40,000! And are you interested in how many papers they publish every day? So, how can you know which journal to publish in? Today, we will discuss five key features of journals to help you differentiate them: What Differentiates Journals With so many journals available, it is easy to think that they differ only by name or impact factor. Click to enlarge. Please take these numbers with a...